Using artificial product photography lighting may seem intimidating, but it’s necessary for those of you advertising on Amazon and Google Shopping. Luckily knowing a few basics and building a simple studio setup can help you get over your intimidation of light. On the other hand, if your product is primarily used indoors (e.g., cookware), features small details (e.g., artwork), or is being sold on Amazon and Google Shopping, then artificial product photography lighting is preferable. If you take out your shoe inventory at noon when the sun is beating down, you are going to get a lot of glare in your snaps. Slightly overcast days are also preferable. On the other hand, if you are able to photograph your products outside, do it! The best times to do this are early morning and late afternoon when the sun is out, but is not too harsh. Via you’re photographing inside, you will want to set up your product facing a window so that you are gaining all the natural light that comes through. Natural lighting can work really well for product photographs featuring edible items, people, and clothing, and these natural looking photos can work well in social media contexts, like Instagram.įlowers look great in natural light. The product that you’re photographing, the purpose of the photo, and the platform on which you’re advertising it will help you decide which setup to go for.
There are two options for product photography lighting: studio lighting and natural lighting. “A white background without light doesn’t appear white in the photo, it appears grey,” says Tony Northrup in an article for the Digital Photography School. Without proper light, neither your product nor your background is going to appear how it does to you in person. Let’s start with product photography lighting. Product photography tips for beginnersīetween optimizing your Google Shopping data feed and crafting high-converting Amazon product descriptions, chances are you don’t have much time to study the art of photography.Īs such, we’ll kick things off with five basic product photography tips for beginners. So let’s dive into some simple product photography tips and techniques that will take you from novice selfie photographer to almost-professional business photographer. For ecommerce businesses, high-quality product photography is a key to sales: 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. Nowadays, your iPhone already has a built-in, high-quality camera, so you don’t even need expensive equipment to get the job done.Īnd once you get that job done, your boss will be blown away – and your products will fly off the shelves. It’s wild how far camera phones have come. My tool of choice is no longer film or even my DSLR, but my iPhone, which is typically attached to my hand (sad, I know). I studied studio art in undergrad, and I’ve continued to enjoy photography during my spare time. But why should you listen to me? Well, not to brag or anything, but I did receive AP college credit for my dark-room photography skills back in the day.
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